In Holland we have this rather dorky campaign about driving safely when you (or some friends) have had some alchohol to drink. The whole campaign pivots around an imaginary person called “BOB” which stands for “Bewust Onbeschonken Bestuurder”. This translates roughly into something like “conciously un-drunk driver” (I know: it sounds awfull and in Dutch its rather stupid also, but hey: what do you expect from a government sponsored campaign?).
Anyway: one of the slogans they use is (again a rough translation): “You can always count on BOB to take you home (safely)”. The idea is that when you go out to town and have a few drinks, one person in the group doesn’t drink, so he/she can be the designated driver. Off course one wonders what the fun is in watching your friends gettting loaded and having the kind of fun and jokes that only drunk people understand among one another, but thats another discussion.
Talking about the subject I wanted to see the website with the campaign on it. But I didn’t know the URL. So I fired up my trusty webbrowser and used Google to find BOB.
Well, needless to say that I wound up with a totally different explanation of who “BOB” is 😉 In fact it could have been a scene from “Sex and the City” (or is it “Sex IN the City?).
This is what I found – it cracked me up big time: if only our government knew 😉
“Meet B.O.B.
This is B.O.B. He is my Battery Operated Boyfriend. You’d think that being married would lessen the need for him but alas no. Between overtime, flu like symptoms and just general lethargy, it’s much easier to push a button and receive gratification within minutes. No sweating, no shifting into awkward positions, no mess to clean up later. Just me and B.O.B. doing our thing. Considering how often batteries go on sale, he’s cost effective in addition to being fullfilling.”
Somehow this gives a new meaning to that “You can always count on BOB to take you home” thingy 😉