Apparently launching a new portable software solution isn't that easy: after a major glitch in their software (making it impossible to install on some devices) MojoPac just shut down their forums, citing "an overwhelming number of requests from many of you who asked us to revamp our forums." Sounds more like a corporate spin doctor at work. As I wrote Thursday, I was very much
surprised frustrated with the way
RingCube (a start-up company from Mountain View, California) is handling the problems they have after they managed to shoot themselves in foot, by launching a new version of their portable software solution, MojoPac.
Imagine my surprise when the person leading the marketing and business development department at RingCube, the parent company of MojoPac, herself, found time to contact me by email! Talk about 1:1 support...
At first I was impressed, but after a while I felt like she was just dodging bullets: we had a lengthy conversation by email, but in effect I feel she kept just focusing on the part where I doubted the 5% figure RingCube gave for the percentage of USB discs not working with MojoPac after they implemented the serial number check. Also she emphasized on how fast MojoPac responded to emails (which is nice, but I rather have a response that takes longer but has the right answers, than one that actually gives me wrong information) and that they
really are redesiging the forum. Also she defended things that I never commented about (like deleting someone's post in the now non-existing forums), which I found odd...
As someone else commented in his blog:
nevf Says: October 6th, 2006 at 9:50 am
(...)In case you weren’t aware they’ve recently received $US4M in VC funding from New Enterprise Associates (www.nea.com). You would think they’d use some of this to get on top of the forums problems, pronto. I mean that is something that is easily doable, whereas resolving the software problems is more challenging and will no doubt take some time.
I have to wonder if the VC folks are at all concerned about the debacle that is unfolding. Likely not as I’m told it is just a numbers game for them. You win some, you loose some.(...)
Don't get me wrong: I still like the whole MojoPac concept, but I just find RingCube's way of handling problems really strange. You do not put a gag on an effective way of communicating just because a certain percentage of users (allegedly) doesn't understand how to use it.
The timing for doing this (just after a major glitch in the software comes up) is just ridiculous.
Anyway, here is the full conversation with some remarks from me. Read how RingCube VP of Business Development, Katya Falakshahi goes into the details of some problems that MojoPac has since they came out with a failing update that introduced a huge glitch in their software and defends their decision to shut down the forums.
Continue reading "MojoPac problems part deux" »
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