It's funny how people think very different about using Twitter. After all the new social networks like MySpace, LinkedIn, Facebook and Hyves (most popular in Holland), one might think the market for these kind of initiatives would be full. So when Twitter came out in 2006, I did not see the relevance of it. I mean: who wants the restriction of posting within 140 characters - including spaces? It is like SMS for the Web. Needless to say, I wasn't convinced that there was a need for 'micro-blogging' as it was soon dubbed.
Also: who is interested in all this personal stuff that people suddenly are sharing (see cartoon on the left)? But, as it turned out, a great deal of people do like this service. I think it appealed mostly to the mobile phone generation; kids that grew up with SMS and are used to express themselves using short messages.
Whatever the social appeal of Twitter is - I guess it makes people feel they are connected to each other in a disconnected society - a lot of people like to make fun of it. So I came across these top 25 cartoons and they made me chuckle a bit on this Sunday morning. So check them out ;-)
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Sunday, May 17. 2009
Twitter Shitter
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The coming area people will just scan instead of read (in-depth) articles. Newspapers are hit hard by this factor. The young demographics communicate faster, shorter and more scattered then you and I. They even start developing their own slang for their specific communication channels they are using. Agencies have trouble keeping up with their pace and don't understand this target audience anymore. Twitter has become a very strong marketing social network channel, just like Hyves. When we role out campaigns we often use these channels to reach this specific target audience. The blog scene starts to shift to micro-blogging and there are even some trends towards nano-blogging (even less characters). The social disconnected society is created by this evolution, everything is going faster, has to be more and has a short lifespan. Live with it or just go extinct, remember Second Life? ;)
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Vincent van den Heuvel
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2009-05-20 09:13
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